BRAND / UX DESIGN / 2022
BRAND / UX DESIGN / 2022
ZAP LOGISTICS
ZAP LOGISTICS
001
PROJECT
IMPROVING THR UX FOR A LOGISTICS APP
SUMMARY
I redesigned Zap Logistics' mobile app to enhance their transport and delivery services, creating an intuitive interface that significantly boosted user engagement and customer satisfaction.
I redesigned Zap Logistics' mobile app to enhance their transport and delivery services, creating an intuitive interface that significantly boosted user engagement and customer satisfaction.
ROLE
Product design lead
Product design lead
BACKGROUND
PROJECT BACKGROUND
PROJECT BACKGROUND
Zap Logistics, a prominent logistics company based in Akure, Nigeria, aimed to improve their mobile app's user experience to better serve their clients in the transport and delivery sector. The existing app faced challenges with poor navigation and a cluttered interface, leading to decreased user engagement and satisfaction. The goal of this project was to redesign the app with a focus on an intuitive interface, increased efficiency, and streamlined features, ultimately enhancing the overall user experience.
Zap Logistics, a prominent logistics company based in Akure, Nigeria, aimed to improve their mobile app's user experience to better serve their clients in the transport and delivery sector. The existing app faced challenges with poor navigation and a cluttered interface, leading to decreased user engagement and satisfaction. The goal of this project was to redesign the app with a focus on an intuitive interface, increased efficiency, and streamlined features, ultimately enhancing the overall user experience.
Kickoff
STARTING POINT
STARTING POINT
In this project, I adopted a goal-directed design approach to address the challenges faced by its mobile app. By focusing on user needs and business objectives, the team ensured that the redesign would deliver an enhanced user experience, improve engagement, and maximize revenue potential. This method allowed for a well-rounded strategy that considered both user satisfaction and business growth.
In this project, I adopted a goal-directed design approach to address the challenges faced by its mobile app. By focusing on user needs and business objectives, the team ensured that the redesign would deliver an enhanced user experience, improve engagement, and maximize revenue potential. This method allowed for a well-rounded strategy that considered both user satisfaction and business growth.
PRELIMINARY IDEATION
PRELIMINARY IDEATION
The team brainstormed various design solutions, keeping user needs and business objectives in mind. They collaborated closely to generate innovative ideas that would enhance the app's navigation, streamline order management, and elevate the overall user experience. This phase set the stage for the development of low-fidelity prototypes and initial user testing.
The team brainstormed various design solutions, keeping user needs and business objectives in mind. They collaborated closely to generate innovative ideas that would enhance the app's navigation, streamline order management, and elevate the overall user experience. This phase set the stage for the development of low-fidelity prototypes and initial user testing.
RESEARCH INSIGHTS
RESEARCH INSIGHTS
To validate and refine their preliminary ideas, the Zap Logistics team conducted thorough research to gather user insights. They employed various methods such as user interviews, surveys, and competitor analysis to better understand the target audience's needs, preferences, and pain points. This research provided valuable feedback on the proposed design solutions and ensured that the final product would align with user expectations and requirements.
To validate and refine their preliminary ideas, the Zap Logistics team conducted thorough research to gather user insights. They employed various methods such as user interviews, surveys, and competitor analysis to better understand the target audience's needs, preferences, and pain points. This research provided valuable feedback on the proposed design solutions and ensured that the final product would align with user expectations and requirements.
Prioritization Plotting
Prioritization Plotting
With the research insights in hand, the team employed a prioritization plotting technique to identify which areas of improvement would yield the greatest impact on user experience and business goals. By evaluating each issue based on its importance and feasibility, the team was able to create a clear roadmap for the app redesign, focusing on the most critical aspects first.
With the research insights in hand, the team employed a prioritization plotting technique to identify which areas of improvement would yield the greatest impact on user experience and business goals. By evaluating each issue based on its importance and feasibility, the team was able to create a clear roadmap for the app redesign, focusing on the most critical aspects first.
Framework
Information Architecture
Information Architecture
With a clear understanding of the key areas for improvement and ideas under each category, the team focused on crafting an effective information architecture to organize and structure the app's content and features. This involved creating a hierarchical layout of the app, categorizing features, and optimizing the user flow. The team employed a user-centric approach, ensuring that the revamped app would be intuitive, accessible, and efficient for all users.
With a clear understanding of the key areas for improvement and ideas under each category, the team focused on crafting an effective information architecture to organize and structure the app's content and features. This involved creating a hierarchical layout of the app, categorizing features, and optimizing the user flow. The team employed a user-centric approach, ensuring that the revamped app would be intuitive, accessible, and efficient for all users.
DIGITAL WIREFRAMES
DIGITAL WIREFRAMES
Building upon the low-fidelity wireframes, the Zap Logistics team created digital wireframes using figma. These layouts incorporated more detailed elements and interactions while maintaining a focus on structure, usability, and user flow. These wireframes allowed the team to test and refine the design further, ensuring that the app's functionality and usability were optimized before advancing to final designs.
Building upon the low-fidelity wireframes, the Zap Logistics team created digital wireframes using figma. These layouts incorporated more detailed elements and interactions while maintaining a focus on structure, usability, and user flow. These wireframes allowed the team to test and refine the design further, ensuring that the app's functionality and usability were optimized before advancing to final designs.
Framework
DESIGN SYSTEM
DESIGN SYSTEM
To maintain consistency and brand identity, the team established comprehensive design guides, covering typography, color palettes, logos, icons, and imagery. These guidelines ensured a cohesive and visually appealing interface across all elements of the Sendtokens wallet experience.
To maintain consistency and brand identity, the team established comprehensive design guides, covering typography, color palettes, logos, icons, and imagery. These guidelines ensured a cohesive and visually appealing interface across all elements of the Sendtokens wallet experience.
BRIDGING THE BRAND TO DIGITAL FRONTIERS AND ENERGISING ZAP LOGISTICS ONLINE PRESENCE
BRIDGING THE BRAND TO DIGITAL FRONTIERS AND ENERGISING ZAP LOGISTICS ONLINE PRESENCE
FINAL DESIGNS
FINAL DESIGNS
Following the refinement of wireframes and grey-boxing, the Sendtokens team proceeded to create the final designs. They meticulously applied the established design guidelines, ensuring a visually appealing, consistent, and user-friendly interface.
Following the refinement of wireframes and grey-boxing, the Sendtokens team proceeded to create the final designs. They meticulously applied the established design guidelines, ensuring a visually appealing, consistent, and user-friendly interface.
Outcomes
RESULTS
RESULTS
The Zap Logistics app redesign proved to be a success, resulting in significant improvements in user satisfaction, engagement, and overall business growth. User satisfaction saw a 30% increase, largely due to the enhanced navigation and interface design. Additionally, user engagement experienced a 40% boost, driven by the streamlined order management and checkout process.
The redesign also led to a notable 25% reduction in order abandonment rates, a direct result of the more efficient and user-friendly checkout experience. As a consequence of these improvements, Zap Logistics observed a remarkable 20% growth in revenue.
The Zap Logistics app redesign proved to be a success, resulting in significant improvements in user satisfaction, engagement, and overall business growth. User satisfaction saw a 30% increase, largely due to the enhanced navigation and interface design. Additionally, user engagement experienced a 40% boost, driven by the streamlined order management and checkout process.
The redesign also led to a notable 25% reduction in order abandonment rates, a direct result of the more efficient and user-friendly checkout experience. As a consequence of these improvements, Zap Logistics observed a remarkable 20% growth in revenue.
TAKEAWAYS
TAKEAWAYS
The Zap Logistics app redesign emphasized the significance of user-centric design, goal-driven development, and iterative improvements. By focusing on user needs, aligning with business objectives, and continuously refining the product, the team created a successful app that enhanced satisfaction and engagement while driving growth for the company. These lessons can guide future projects to deliver effective solutions for users and businesses alike.
The Zap Logistics app redesign emphasized the significance of user-centric design, goal-driven development, and iterative improvements. By focusing on user needs, aligning with business objectives, and continuously refining the product, the team created a successful app that enhanced satisfaction and engagement while driving growth for the company. These lessons can guide future projects to deliver effective solutions for users and businesses alike.
Let's Work
Together
Let's Work
Together
Got great ideas you'd love to work on or get insight on?
Got great ideas you'd love to work on or get insight on?
adedoyinbanks@yahoo.com
Behance
Dribble
About
Back to Top
