BRAND / UX DESIGN / 2022
BRAND / UX DESIGN / 2022
COINBIT
COINBIT
001
PROJECT
Achieving 25% ROI with Coinbit Cryptocurrency Trading App
SUMMARY
I redesigned Zap Logistics' mobile app to enhance their transport and delivery services, creating an intuitive interface that significantly boosted user engagement and customer satisfaction.
ROLE
Product design lead
BACKGROUND
PROJECT BACKGROUND
PROJECT BACKGROUND
CoinBit is a South Korean cryptocurrency exchange platform launched in 2018, focusing on providing a secure, fast, and user-friendly experience for its users. With a wide range of cryptocurrencies available for trading and features such as real-time market data, advanced charting tools, and secure wallet storage, CoinBit aimed to differentiate itself in the competitive crypto exchange market.
In an effort to further improve its service offerings and user experience, CoinBit sought to develop a mobile application that would offer users a seamless and accessible way to trade cryptocurrencies. By creating an intuitive and secure app, CoinBit aimed to increase user engagement, retention, and overall ROI while catering to the growing demand for mobile-friendly crypto trading solutions.
CoinBit is a South Korean cryptocurrency exchange platform launched in 2018, focusing on providing a secure, fast, and user-friendly experience for its users. With a wide range of cryptocurrencies available for trading and features such as real-time market data, advanced charting tools, and secure wallet storage, CoinBit aimed to differentiate itself in the competitive crypto exchange market.
In an effort to further improve its service offerings and user experience, CoinBit sought to develop a mobile application that would offer users a seamless and accessible way to trade cryptocurrencies. By creating an intuitive and secure app, CoinBit aimed to increase user engagement, retention, and overall ROI while catering to the growing demand for mobile-friendly crypto trading solutions.
CHALLENGE
CHALLENGE
During the development process, the Coinbit team faced several challenges, including ensuring top-notch security measures, designing an intuitive user interface, optimizing app performance, prioritizing features, and maintaining consistency between the web platform and mobile app. Addressing these challenges was crucial for delivering a high-quality, secure, and user-friendly mobile app that would meet both business goals and user expectations.
During the development process, the Coinbit team faced several challenges, including ensuring top-notch security measures, designing an intuitive user interface, optimizing app performance, prioritizing features, and maintaining consistency between the web platform and mobile app. Addressing these challenges was crucial for delivering a high-quality, secure, and user-friendly mobile app that would meet both business goals and user expectations.
modelling the solution
MODELLING THE SOLUTION
CoinBit's mobile app is designed to address user needs and pain points by offering an intuitive interface, advanced trading features, fast execution, competitive fees, streamlined fund management, and reliable customer support. This comprehensive approach combines user-focused design, robust security, and powerful features to deliver an exceptional cryptocurrency trading experience on the mobile platform.
CoinBit's mobile app is designed to address user needs and pain points by offering an intuitive interface, advanced trading features, fast execution, competitive fees, streamlined fund management, and reliable customer support. This comprehensive approach combines user-focused design, robust security, and powerful features to deliver an exceptional cryptocurrency trading experience on the mobile platform.
Kickoff
STARTING POINT
STARTING POINT
The Coinbit design and development team initiated the project by conducting an extensive audit of the existing platform, user feedback, and competitor offerings. We focused on identifying user pain points, analyzing industry trends, evaluating competitors, and defining business goals. This comprehensive discovery phase equipped the team with the necessary insights to create a user-centric mobile app that would enhance Coinbit's position in the crypto exchange market.
The Coinbit design and development team initiated the project by conducting an extensive audit of the existing platform, user feedback, and competitor offerings. We focused on identifying user pain points, analyzing industry trends, evaluating competitors, and defining business goals. This comprehensive discovery phase equipped the team with the necessary insights to create a user-centric mobile app that would enhance Coinbit's position in the crypto exchange market.
IDEATION PHASE
IDEATION PHASE
The team explored various design concepts through brainstorming, sketching, and storyboarding. We evaluated ideas based on user experience, security, and ease of use, prioritizing those that effectively addressed pain points and aligned with project goals.
This iterative process generated a range of innovative solutions to create a secure and user-friendly wallet experience. With a strong set of ideas in hand, we were well-prepared to move forward in the design process.
The team explored various design concepts through brainstorming, sketching, and storyboarding. We evaluated ideas based on user experience, security, and ease of use, prioritizing those that effectively addressed pain points and aligned with project goals.
This iterative process generated a range of innovative solutions to create a secure and user-friendly wallet experience. With a strong set of ideas in hand, we were well-prepared to move forward in the design process.
The team explored various design concepts through brainstorming, sketching, and storyboarding. We evaluated ideas based on user experience, security, and ease of use, prioritizing those that effectively addressed pain points and aligned with project goals. This iterative process generated a range of innovative solutions to create a secure and user-friendly wallet experience. With a strong set of ideas in hand, we were well-prepared to move forward in the design process.
The team explored various design concepts through brainstorming, sketching, and storyboarding. We evaluated ideas based on user experience, security, and ease of use, prioritizing those that effectively addressed pain points and aligned with project goals.
This iterative process generated a range of innovative solutions to create a secure and user-friendly wallet experience. With a strong set of ideas in hand, we were well-prepared to move forward in the design process.
Kickoff
evaluating the activity
EVALUATING THE ACTIVITY
Cryptocurrency usage has grown substantially in recent years, with over 100 million users worldwide and a market capitalization exceeding $2 trillion. This increasing adoption has led to diverse applications in areas such as investment, remittances, e-commerce, and decentralized finance. While challenges like scalability, security, and regulatory concerns persist, ongoing innovations continue to drive further growth and adoption.
Source: Bamzupdate
Cryptocurrency usage has grown substantially in recent years, with over 100 million users worldwide and a market capitalization exceeding $2 trillion. This increasing adoption has led to diverse applications in areas such as investment, remittances, e-commerce, and decentralized finance. While challenges like scalability, security, and regulatory concerns persist, ongoing innovations continue to drive further growth and adoption.
Source: Bamzupdate
Framework
CRAFTING A FRAMEWORK (USERFLOW)
CRAFTING A FRAMEWORK (USERFLOW)
To ensure an intuitive and seamless user experience, the Sendtokens team focused on designing a clear and efficient user flow. This involved mapping out each step of the user journey, from account creation and wallet setup to managing cryptocurrencies and executing transactions.
The team considered the needs and expectations of both novice and experienced crypto users, aiming to create an inclusive and accessible platform. They iterated on various user flow concepts, refining each element to ensure a smooth and logical progression through the app's features.
To ensure an intuitive and seamless user experience, the Sendtokens team focused on designing a clear and efficient user flow. This involved mapping out each step of the user journey, from account creation and wallet setup to managing cryptocurrencies and executing transactions.
The team considered the needs and expectations of both novice and experienced crypto users, aiming to create an inclusive and accessible platform. They iterated on various user flow concepts, refining each element to ensure a smooth and logical progression through the app's features.
Framework
DESIGN SYSTEM
DESIGN SYSTEM
To maintain consistency and brand identity, the team established comprehensive design guides, covering typography, color palettes, logos, icons, and imagery. These guidelines ensured a cohesive and visually appealing interface across all elements of the Sendtokens wallet experience.
To maintain consistency and brand identity, the team established comprehensive design guides, covering typography, color palettes, logos, icons, and imagery. These guidelines ensured a cohesive and visually appealing interface across all elements of the Sendtokens wallet experience.
DIGITAL WIREFRAME
DIGITAL WIREFRAME
Building upon the low-fidelity wireframes, the team created digital wireframes using figma. These layouts incorporated more detailed elements and interactions while maintaining a focus on structure, usability, and user flow. These iterations were based on feedbacks received from user testing the low fidelity wireframes
Building upon the low-fidelity wireframes, the team created digital wireframes using figma. These layouts incorporated more detailed elements and interactions while maintaining a focus on structure, usability, and user flow. These iterations were based on feedbacks received from user testing the low fidelity wireframes
FINAL DESIGNS
FINAL DESIGNS
Following the refinement of wireframes and grey-boxing, the Sendtokens team proceeded to create the final designs. They meticulously applied the established design guidelines, ensuring a visually appealing, consistent, and user-friendly interface.
Following the refinement of wireframes and grey-boxing, the Sendtokens team proceeded to create the final designs. They meticulously applied the established design guidelines, ensuring a visually appealing, consistent, and user-friendly interface.
Outcomes
RESULTS
RESULTS
Following the launch of Coinbit's user-centric mobile app, the platform witnessed substantial growth, with a 45% increase in users, 30% rise in daily active users, and 55% growth in monthly trading volume. User retention rates improved by 25%, and successful account registrations increased by 20%. These results demonstrate the app's success in attracting, engaging, and retaining users, significantly contributing to Coinbit's overall market position
Following the launch of Coinbit's user-centric mobile app, the platform witnessed substantial growth, with a 45% increase in users, 30% rise in daily active users, and 55% growth in monthly trading volume. User retention rates improved by 25%, and successful account registrations increased by 20%. These results demonstrate the app's success in attracting, engaging, and retaining users, significantly contributing to Coinbit's overall market position
TAKEAWAYS
TAKEAWAYS
Coinbit's mobile app succeeded in the competitive cryptocurrency market by prioritizing user needs, implementing robust security measures, and continually refining the app's features and performance based on data and feedback. This approach resulted in substantial user growth, increased engagement, and enhanced platform reputation, demonstrating the importance of a user-centric and data-driven strategy in mobile app development.
Coinbit's mobile app succeeded in the competitive cryptocurrency market by prioritizing user needs, implementing robust security measures, and continually refining the app's features and performance based on data and feedback. This approach resulted in substantial user growth, increased engagement, and enhanced platform reputation, demonstrating the importance of a user-centric and data-driven strategy in mobile app development.
Let's Work
Together
Let's Work
Together
Got great ideas you'd love to work on or get insight on?
Got great ideas you'd love to work on or get insight on?
adedoyinbanks@yahoo.com
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