BRAND / UX DESIGN / 2022
BRAND / UX DESIGN / 2022
SENDTOKENs
SENDTOKENs
001
PROJECT
Achieving 25% ROI with Coinbit Cryptocurrency Trading App
SUMMARY
I redesigned Zap Logistics' mobile app to enhance their transport and delivery services, creating an intuitive interface that significantly boosted user engagement and customer satisfaction.
I redesigned Zap Logistics' mobile app to enhance their transport and delivery services, creating an intuitive interface that significantly boosted user engagement and customer satisfaction.
ROLE
Product design lead
Product design lead
BACKGROUND
PROJECT BACKGROUND
PROJECT BACKGROUND
Sendtokens, a user-friendly and secure self-custodial wallet, aims to simplify the process of sending and receiving cryptocurrencies. By enabling users to transact using their email addresses or phone numbers, Sendtokens lowers barriers to entry for new participants in the crypto space.
This project focuses on designing an intuitive interface that streamlines the user experience, ensuring secure and seamless transactions while catering to the needs of a diverse user base. Key objectives include optimizing the wallet's security features, enhancing transaction efficiency, and facilitating user education on cryptocurrency management.
Sendtokens, a user-friendly and secure self-custodial wallet, aims to simplify the process of sending and receiving cryptocurrencies. By enabling users to transact using their email addresses or phone numbers, Sendtokens lowers barriers to entry for new participants in the crypto space.
This project focuses on designing an intuitive interface that streamlines the user experience, ensuring secure and seamless transactions while catering to the needs of a diverse user base. Key objectives include optimizing the wallet's security features, enhancing transaction efficiency, and facilitating user education on cryptocurrency management.
CHALLENGE
CHALLENGE
Sendtokens embarked on a comprehensive mobile app redesign to tackle challenges affecting users and business growth. They began by implementing a brand strategy centered around simplifying the app's interface, improving navigation, and enhancing the overall user experience. The product had been designed and built by the engineering team, was bloated with features, and was lacking an effortless user experience.
As a product designer, it was my role to work alongside the team to improve the user experience of the beta product and have it shipped within three months. This strategic approach aimed to address user frustration, boost engagement, and optimize the app's revenue potential.
Sendtokens embarked on a comprehensive mobile app redesign to tackle challenges affecting users and business growth. They began by implementing a brand strategy centered around simplifying the app's interface, improving navigation, and enhancing the overall user experience. The product had been designed and built by the engineering team, was bloated with features, and was lacking an effortless user experience.
As a product designer, it was my role to work alongside the team to improve the user experience of the beta product and have it shipped within three months. This strategic approach aimed to address user frustration, boost engagement, and optimize the app's revenue potential.
Kickoff
STARTING POINT
The Sendtokens design project began with a kickoff meeting involving key stakeholders, including the founder, developers, community mangers and user research specialists. The team reviewed project objectives, discussed user needs, and established timelines. To set a solid foundation for the design, we conducted In-startup user research to gain insights into the pain points, preferences, and behaviors of Sendtokens' target audience.
This initial phase laid the groundwork for an iterative design process centered on innovation, collaboration, and user-centric solutions. Equipped with a shared vision and key insights, the team was well-positioned to embark on the challenge of creating a secure, intuitive, and empowering cryptocurrency wallet experience.
The Sendtokens design project began with a kickoff meeting involving key stakeholders, including the founder, developers, community mangers and user research specialists. The team reviewed project objectives, discussed user needs, and established timelines. To set a solid foundation for the design, we conducted In-startup user research to gain insights into the pain points, preferences, and behaviors of Sendtokens' target audience.
This initial phase laid the groundwork for an iterative design process centered on innovation, collaboration, and user-centric solutions. Equipped with a shared vision and key insights, the team was well-positioned to embark on the challenge of creating a secure, intuitive, and empowering cryptocurrency wallet experience.
IDEATION PHASE
The team explored various design concepts through brainstorming, sketching, and storyboarding. We evaluated ideas based on user experience, security, and ease of use, prioritizing those that effectively addressed pain points and aligned with project goals.
This iterative process generated a range of innovative solutions to create a secure and user-friendly wallet experience. With a strong set of ideas in hand, we were well-prepared to move forward in the design process.
Kickoff
STARTING POINT
The Sendtokens design project began with a kickoff meeting involving key stakeholders, including the founder, developers, community mangers and user research specialists. The team reviewed project objectives, discussed user needs, and established timelines. To set a solid foundation for the design, we conducted In-startup user research to gain insights into the pain points, preferences, and behaviors of Sendtokens' target audience.
This initial phase laid the groundwork for an iterative design process centered on innovation, collaboration, and user-centric solutions. Equipped with a shared vision and key insights, the team was well-positioned to embark on the challenge of creating a secure, intuitive, and empowering cryptocurrency wallet experience.
IDEATION PHASE
The team explored various design concepts through brainstorming, sketching, and storyboarding. We evaluated ideas based on user experience, security, and ease of use, prioritizing those that effectively addressed pain points and aligned with project goals.
This iterative process generated a range of innovative solutions to create a secure and user-friendly wallet experience. With a strong set of ideas in hand, we were well-prepared to move forward in the design process.
Kickoff
STARTING POINT
The Sendtokens design project began with a kickoff meeting involving key stakeholders, including the founder, developers, community mangers and user research specialists. The team reviewed project objectives, discussed user needs, and established timelines. To set a solid foundation for the design, we conducted In-startup user research to gain insights into the pain points, preferences, and behaviors of Sendtokens' target audience.
This initial phase laid the groundwork for an iterative design process centered on innovation, collaboration, and user-centric solutions. Equipped with a shared vision and key insights, the team was well-positioned to embark on the challenge of creating a secure, intuitive, and empowering cryptocurrency wallet experience.
IDEATION PHASE
The team explored various design concepts through brainstorming, sketching, and storyboarding. We evaluated ideas based on user experience, security, and ease of use, prioritizing those that effectively addressed pain points and aligned with project goals.
This iterative process generated a range of innovative solutions to create a secure and user-friendly wallet experience. With a strong set of ideas in hand, we were well-prepared to move forward in the design process.
Competitive Audit
To gain valuable insights and identify opportunities for differentiation, the team conducted a competitive audit of leading cryptocurrency wallet providers, such as Binance, Trust Wallet, and MetaMask. Key areas of analysis included user experience, security features, transaction efficiency, and community support.
By benchmarking Sendtokens against these competitors, the team uncovered best practices, potential gaps in the market, and areas for improvement.
👩🏻💻 Easily accessible vs Hardly accessible
🥺 Too many screens vs Intuitive Interaction
🤖 Integration with other platforms and services
🖐️ Biometric-based crypto transfers
🎮 Gamified crypto experience
🤯 Long contract address
Competitive Audit
To gain valuable insights and identify opportunities for differentiation, the team conducted a competitive audit of leading cryptocurrency wallet providers, such as Binance, Trust Wallet, and MetaMask. Key areas of analysis included user experience, security features, transaction efficiency, and community support.
By benchmarking Sendtokens against these competitors, the team uncovered best practices, potential gaps in the market, and areas for improvement.
👩🏻💻 Easily accessible vs Hardly accessible
🥺 Too many screens vs Intuitive Interaction
🤖 Integration with other platforms and services
🖐️ Biometric-based crypto transfers
🎮 Gamified crypto experience
🤯 Long contract address
COMPETITIVE AUDIT
To gain valuable insights and identify opportunities for differentiation, the team conducted a competitive audit of leading cryptocurrency wallet providers, such as Binance, Trust Wallet, and MetaMask. Key areas of analysis included user experience, security features, transaction efficiency, and community support.
By benchmarking Sendtokens against these competitors, the team uncovered best practices, potential gaps in the market, and areas for improvement.
👩🏻💻 Easily accessible vs Hardly accessible
🥺 Too many screens vs Intuitive Interaction
🤖 Integration with other platforms and services
🖐️ Biometric-based crypto transfers
🎮 Gamified crypto experience
🤯 Long contract address
Ideas gone wild
IDEAS GONE WILD
Sendtokens' innovative concepts captivated users by transforming complex processes into simple, user-friendly experiences. The introduction of Sendtag, a username system that replaced long contract addresses, revolutionized the way users transact in crypto, making it more accessible and effortless. Additionally, the groundbreaking Cryptoin feature empowered users to send crypto using a simple pin, further enhancing the platform's ease of use and convenience. These bold ideas set Sendtokens apart from the competition and paved the way for widespread adoption and acclaim.
Sendtokens' innovative concepts captivated users by transforming complex processes into simple, user-friendly experiences. The introduction of Sendtag, a username system that replaced long contract addresses, revolutionized the way users transact in crypto, making it more accessible and effortless. Additionally, the groundbreaking Cryptoin feature empowered users to send crypto using a simple pin, further enhancing the platform's ease of use and convenience. These bold ideas set Sendtokens apart from the competition and paved the way for widespread adoption and acclaim.
SENDTOKENs eCOSYSTEM
SENDTOKENs eCOSYSTEM
SENDTOKENs ECOSYSTEM
Sendtokens has established strategic partnerships with various blockchain networks and systems to improve user experience and encourage Web3 adoption. These collaborations include ZNS Connect Name Service, Telos Foundation, Hela Labs, Bitgert, Omni Network, and HeLa Chain. By integrating advanced smart contract functionalities and a user-friendly interface, Sendtokens aims to simplify and democratize cryptocurrency transactions, making blockchain technology accessible to everyone.
Sendtokens has established strategic partnerships with various blockchain networks and systems to improve user experience and encourage Web3 adoption. These collaborations include ZNS Connect Name Service, Telos Foundation, Hela Labs, Bitgert, Omni Network, and HeLa Chain. By integrating advanced smart contract functionalities and a user-friendly interface, Sendtokens aims to simplify and democratize cryptocurrency transactions, making blockchain technology accessible to everyone.
Framework
DESIGN SYSTEM
DESIGN SYSTEM
To maintain consistency and brand identity, the team established comprehensive design guides, covering typography, color palettes, logos, icons, and imagery. These guidelines ensured a cohesive and visually appealing interface across all elements of the Sendtokens wallet experience.
To maintain consistency and brand identity, the team established comprehensive design guides, covering typography, color palettes, logos, icons, and imagery. These guidelines ensured a cohesive and visually appealing interface across all elements of the Sendtokens wallet experience.
FINAL DESIGNS
FINAL DESIGNS
Following the refinement of wireframes and grey-boxing, the Sendtokens team proceeded to create the final designs. They meticulously applied the established design guidelines, ensuring a visually appealing, consistent, and user-friendly interface.
Following the refinement of wireframes and grey-boxing, the Sendtokens team proceeded to create the final designs. They meticulously applied the established design guidelines, ensuring a visually appealing, consistent, and user-friendly interface.
BUILT TO BE RESPONSIVE
BUILT TO BE RESPONSIVE
Recognizing the significant use of mobile devices by our target demographics, we focused on responsive design implementation. This ensures that the Sendtokens platform adapts seamlessly to various mobile screen sizes and orientations, allowing users to conveniently manage their cryptocurrencies on any mobile device for enhanced accessibility and user experience.
Recognizing the significant use of mobile devices by our target demographics, we focused on responsive design implementation. This ensures that the Sendtokens platform adapts seamlessly to various mobile screen sizes and orientations, allowing users to conveniently manage their cryptocurrencies on any mobile device for enhanced accessibility and user experience.
Outcomes
RESULTS
RESULTS
The Sendtokens platform achieved impressive results, attracting over 250,000 active users within six months and processing more than $2 million in transactions. An 85% user retention rate and an average 4.7 out of 5-star rating demonstrate high customer satisfaction. These achievements reflect the success of Sendtokens' design process and commitment to delivering an empowering and accessible cryptocurrency wallet experience.
Sendtokens' user-centric innovations, such as Sendtag usernames and Cryptoin pin-based transactions, won prestigious Web3 awards and garnered attention from top platforms. By simplifying complex processes and transforming the user experience, Sendtokens achieved widespread acclaim and set new industry standards.
The Sendtokens platform achieved impressive results, attracting over 250,000 active users within six months and processing more than $2 million in transactions. An 85% user retention rate and an average 4.7 out of 5-star rating demonstrate high customer satisfaction. These achievements reflect the success of Sendtokens' design process and commitment to delivering an empowering and accessible cryptocurrency wallet experience.
Sendtokens' user-centric innovations, such as Sendtag usernames and Cryptoin pin-based transactions, won prestigious Web3 awards and garnered attention from top platforms. By simplifying complex processes and transforming the user experience, Sendtokens achieved widespread acclaim and set new industry standards.
TAKEAWAYS
TAKEAWAYS
The Sendtokens redesign project highlighted the importance of a user-centric approach. By prioritizing user needs and feedback, the team created a successful product that addressed real pain points and preferences. Embracing an iterative design process allowed for continuous refinement, resulting in a more polished and effective final product.
Finally, the team recognized the significance of effective collaboration. Communication and teamwork between members, partners, and stakeholders contributed to a comprehensive and well-rounded solution. Integrating these takeaways into future projects will help the Sendtokens team continue driving innovation and user satisfaction in the cryptocurrency wallet space.
The Sendtokens redesign project highlighted the importance of a user-centric approach. By prioritizing user needs and feedback, the team created a successful product that addressed real pain points and preferences. Embracing an iterative design process allowed for continuous refinement, resulting in a more polished and effective final product.
Finally, the team recognized the significance of effective collaboration. Communication and teamwork between members, partners, and stakeholders contributed to a comprehensive and well-rounded solution. Integrating these takeaways into future projects will help the Sendtokens team continue driving innovation and user satisfaction in the cryptocurrency wallet space.
Let's Work
Together
Let's Work
Together
Got great ideas you'd love to work on or get insight on?
Got great ideas you'd love to work on or get insight on?
adedoyinbanks@yahoo.com
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